Montreal Search Engine Optimization

Montreal, Quebec (MMD Newswire) March 1, 2010 – Montreal SEO 7 Services, a search engine optimization consulting firm, has announced the addition of a new service to increase conversion rates for any internet marketing campaign, whether organic or pay per click.

Many businesses concentrate only on increasing the number of visitors to their website to make more sales. Businesses should, at the same time, spend more time and effort to increase their website conversion rate. Improving website conversion rate will have a huge impact on increasing sales and profits.

There are different types of conversion rates. Website conversion rate is the percentage of visitors who complete a specific action, like ordering a service or buying a product, compared to the total number of website visitors.

Advertising campaign conversion rate is the percentage of visitors who order a service or buy a product advertised in this campaign, compared to the total number of visitors coming through this specific marketing campaign. The continuous improvement of campaign conversion rate is one of the fastest ways to achieving higher return on investment (ROI) for any internet marketing campaign.

“Website conversion rate optimization is essential for every website and every internet marketing campaign. A higher conversion rate will bring more leads and more sales from your existing vistors. In other words, when you increase your conversion rate you will be spending less advertising money for each lead or sale”, said Nashat Mostafa, SEO Consultant and founder of SEO 7 Services.

Mr. Mostafa added “There are many factors which can be used to ensure the best website conversion rate optimization. By introducing this new service, we will be in a better position to guide our clients to select the specific techniques needed to optimize a specific web site or a specific advertising campaign.”

Michael Robertson, SEO 7 Services Marketing Director explains, “Website conversion rate optimization should always follow every organic search engine optimization project to ensure getting the maximum results. Improving website conversion rate will definitly increase the return on investment (ROI), which means improving website profits.”

Mr. Robertson added “Marketing campaign conversion rate optimization requires proper tracking of all the elements of any campaign, split testing for every contributing factor and meticulous analysis of the results of tracking and testing. SEO 7 Services provides expert SEO consulting services to clients to enable them to select from a variety of techniques to ensure maximum website conversion rate optimization.”

About SEO 7 Services

SEO 7 Services is a Montreal SEO consulting and training company serving customers in Canada and worldwide. SEO 7 Services provides a variety of search engine optimization services to a broad range of industries including fashion designers, jewellery manufacturers, storage facilities and software developers

For further information, please contact:

Nashat Mostafa

CEO and Founder of SEO 7 Services

http://www.seo7services.com/

Tel.: 514-806-0322

E-mail: info@seo7services.com

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This Press release has been published in many websites. The following are few of them:

• MMD NewsWire
• PR Buzz
• Top SEOs

 

 

Return On Investment (ROI) is the relationship between the total amount you spend and the total amount you earn from a certain internet marketing campaign.

If you are doing any online marketing campaign, then Return On Investment (ROI) is the most important measurement to estimate your success and the one metric that you must work hard on to improve over time.

Generally speaking, Return On Investment (ROI) is a performance measurement used to evaluate the efficiency of an investment and to compare the efficiency of one investment to the other or over a certain period of time.

Return on investment is a very popular metric due to its versatility and simplicity. That is, if an investment does not have a reasonable positive ROI, or if there are other opportunities with a higher ROI, then this investment should not be done.  Return On Investment (ROI) is the final measurement of success for any advertising campaign.

How To Calculate your Return On Investment (ROI) ?

Return On Investment (ROI) for any advertising campaign is very simple to calculate. There are only two variations in the calculation formula:

1. Total cost of advertising campaign including all expenses related to this specific campaign
2. Net Profit of this specific advertising campaign.

The Net Profit (return) of an investment is divided by the cost of the investment; the result is expressed as a percentage or a ratio.

Why should you constantly monitor your Return On Investment (ROI) ?

Constant monitoring of your Return On Investment (ROI) either daily, weekly or both will guarantee 5 vital goals

1. To ensure that you are not losing money on any advertising  campaign on a daily or weekly basis.
2. To detect any sudden decrease in the performance of any campaign and to take necessary actions to put it back on track.
3. To detect any sudden improvement in the performance of any campaign and to take necessary steps to exploit the situation for your advantage.
4. To assess the effect of changing different elements of the campaign to keep the best elements as in split testing and other testing methods.
5. To detect if the campaign is achieving its goals or falling short.

How To Increase Your Return On Investment?

The two most important factors to improve your Return On Investment (ROI) are:

• Professional Search Engine Optimization.
• Website Conversion Rate Optimization.

First: Website Search Engine Optimization

Search Engine Optimization is one of the best internet marketing strategies to improve your Return On Investment. SEO if done properly will bring your pages to the 1st pages of Google, Yahoo, Bing and other major search engines. This will simply give you much more exposure for a long period of time.

Once the initial cost of Search Engine Optimization is paid, you do not need to pay much money to keep your publicity or exposure on the internet.

Other traditional online and off line advertisements require continuous payment to keep your ads running. These payments accumulate to a huge amount of money over time that will far exceed the total cost of Search Engine Optimization.

Proper Search Engine Optimization can be in the form of a combination of any number of the following factors:

1. Meticulous keyword research, analysis and selection to find and use the most profitable keywords for your business.
2. SEO copywriting your main website pages and your landing pages to make them more Search Engine Friendly and more easily found by search engines.
3. Link building to improve your link popularity and to achieve a top search engine placement.
4. Social Media Marketing to create more brand loyality and to reach more targeted visitors.

Second:    Website Conversion Rate Optimization

When you increase your Conversion Rate, you will get more leads and more sales from your targeted traffic.

A variety of improvements can be applied to increase Conversion Rate:

1. Find what are your Unique Selling Points (USP) and make them clear and obvious in your website and your landing pages.
2. Improve your website design to be more search engine friendly and to better communicate your message to your visitors.
3. Improve your website usability and accessibility to make navigation and finding information, products or services easier for your visitors.
4. Improve your sales copy to clearly present the benefits of your products or services to be more convencing and compelling to your visitors. Such a Sales copy will encourage and entice your visitors to convert.
5. Improve landing pages to accurately match your advertising  campaigns and the keywords used in them.
6. Ensure that your landing pages are closely relevant to the content of your website.
7. Track your campaigns and analyze results to improve performance.
8. Experiment with different ads, and split test every element and every step of your campaign to fine tune your marketing campaign and improve your results.

This Article has been published in many websites. The following are few of them:

• Ezine Articles
• Site Pro News